Marketing strategy
Our main priority is to create and reach the maximum possible number of users.
Last updated
Our main priority is to create and reach the maximum possible number of users.
Last updated
Paradise Game has achieved unprecedented traction in the gaming market, being a Top-1 most anticipated free-to-play (F2P) title and a Top-100 most anticipated game of all time. With 640,000+ players already engaged and 50M+ influencer views globally, the game is poised to dominate both traditional and Web3 gaming ecosystems. This document outlines our strategy to maximize user acquisition, leverage platform algorithms, and transition players into Web3 via dual-version deployment (blockchain-enabled and non-blockchain).
Key Milestones
among free-to-play games on STEAM (UPD 8 Feb 2025)
on EPIC GAMES (TOP Upcoming Wishlists)
on STEAM (TOP Upcoming Wishlists)
Wishlists: > 700,000+
Curator mentions: > 150
Subscribers on STEAM: > +
Page views on STEAM: > 41,700,000
Views on YouTube: > 25,000,000
Views on Instagram: > 30,000,000
Views on TikTok: > 35,000,000
Game Marketplace Rankings
Platform
Conservative
Optimal
Optimistic
Steam
TOP-50
TOP-10
Epic Games
TOP-50
TOP-10
User Growth & Web3 Adoption
Total Players
100,000
1,000,000
ParadiseTap Active Players
10,000 ✓
250,000
$PAR Holders
20,000
50,000
250,000
Dual-Version Release Strategy
Blockchain Version (XRPL Integration):
Targets Web3-native audiences with $PAR token integration.
Non-Blockchain Version:
Acts as a funnel to onboard traditional gamers into Web3 through seamless migration to blockchain-enabled platforms.
Key Advantage:
Cross-Platform Flexibility: Steam players can migrate to blockchain versions via Epic/Ultra with minimal friction.
Regulatory Compliance: Avoids platform restrictions on blockchain (e.g., Steam’s policy) while expanding Web3 reach.
Leveraging Platform Algorithms
Steam & Epic’s Recommendation Engines:
Current top rankings ensure visibility to 230M+ combined users.
Algorithmic Synergy: Top positions through frequent updates, community engagement, and seasonal events.
Influencer-Driven Virality
Regional Focus: Partner with top influencers in USA, China, Russia, Brazil, and Europe to amplify localized campaigns.
Metrics: Target 100M+ additional views by Q3 2025 via TikTok challenges, YouTube gameplay series, and Instagram Reels.
Web3 Conversion Funnel
In-Game Incentives: Exclusive in-game items/$PAR rewards for Steam players migrating to blockchain versions.
Educational Content: Tutorials on Web3 benefits (ownership, interoperability, earnings) to demystify blockchain.
Aggressive Marketing Campaign
Paid Ads: Geo-targeted campaigns on YouTube, Tencent Video, Twitch, etc.
Community Events: Web3-themed tournaments with $PAR prizes.
Platform Policy Changes: Dual-version strategy minimizes exposure to anti-blockchain policies (e.g., Steam).
Market Saturation: Continuous content updates to retain players.
Web3 Education: Easy onboarding with in-game tutorials and FAQs.
Q1 2025: Sustain top rankings, finalize influencer contracts.
Q2 2025: Launch aggressive marketing campaign; marketplace beta.
Q3 2025: ParadiseTap Expansion; cross-chain integration.
Q4 2025: Target 1M players; global eSports partnership.
The information presented here is for planning purposes only and does not necessarily represent the final implementation or features.
Available on and Ultra Games Launcher.
Distributed via , PlayStation, and Xbox Store to capture mainstream audiences.
Partnerships: Partnering with Crypto exchanges (e.g., , Coinbase, etc.) for cross-promotion.
